The biggest problem most real estate agent are having, overcoming objections or just sales calls in general, is they think there is going to be a magic bullet, phrase or some sort of (insert the latest BS piece of technology) that is going to work 100% of the time.

Nothing works 100% of the time. If we really want to get honest about conversion numbers, the odds of you making 1 random phone call, setting an appointment, showing up and listing the house, is very small. 

If that is what you are hoping for, you will starve to death. 

BUT….There are so many agents that expect this and think this it is realistic. 

It is not.

I blame Hollywood. Everyone has watched movies like Boiler Room, Jerry Mcguire and The Wolf of Wall Street

All of these movies contain, what I would call, “Asshole Sales Objection Scripts” or in short “A SOS”. Which is exactly what it is.

Wikipedia defines “SOS” as morse code for a distress signal. The sales people using these scripts are in distress mode. I have heard it called “commission breath”. Typically, it is just desperation. They will do or say anything they think would lead them to a commission check. 

 These ‘A SOS” scripts are  where you tell your buyer/seller something that is just completely out of left field that really is just offensive or belittling. 

One of the best sales scenes in The Wolf of Wall Street, is an example of this. You see Leonardo DiCaprio (Jordan Belfort) has a guy on speaker phone and everyone is crowded around him. This guy clearly does not want to buy the stock he is being pitched.

All of a sudden the character, Jordan Belfort, delivers a well rehearsed line that is really just offensive and this guy on the phone goes from a complete non-believer to a believer and buys. 

There is only 1 place, I know that “A SOS” scripts work well and that is Hollywood. 

There is one thing you have to accept when prospecting sellers, I like to use this professional baseball analogy:

No one in baseball bats 1.000.

If you got on base 4 out of 10 at bats consistently, you will be a Hall of Fame player.

If you got on base just 3 out of 10 times consistently, you would be paid A REAL LOT OF MONEY

We are working in an industry where if you listed 3 out of 10 properties you went on listing appointments for and went on appointments consistently every week, you will take a boat load of property listings and make a lot of money. 

However, our game has one unique advantage over playing baseball. If you strike out or you blow the listing appointment or you just are really bad at the whole process, you can still follow up and have a chance at listing that seller’s property. You can get a “do over” and go back to bat again.

I wrote this book based on objections I have received and objections that were crowd sourced from my group coaching and my Facebook group Real Estate Agents that REALLY work. 

This is a book of scripts and strategies to overcome objections. It is not “A SOS” scripts, its real life stuff.

I hope you enjoy what I have put together and I hope it makes you a ton of money!