- Don’t make your follow-up system too complicated. If it is too complicated, you will not do it.
- Do not get too fancy. I know as agents we all love the latest and greatest toys and cell phones. However, most of our clients are not as up to date on technology as we are. If you are not getting responses from video text, my advice would be don’t send video text. Your client demographic may be at an age where they don’t know what to do with those texts when they get them.
- Do not stop following up with a good prospect. I guarantee your competition is following up with your buyers and sellers right now. This is a marathon, not a sprint.
- Do not try to use a canned drip campaign. Especially if it is with one of the more popular CRMs. Chances are, your client has already seen those emails, or they are just going to spam.
- Do not forget to make notes with every follow-up. Use any motivating factors or information you can get on your next calls.