Teach agents how to get more real estate listings

Tag: expireds

Old Expired Listing Script

Hey Mr. Seller, This is (your name) with (Realty Company). You had a house on the market awhile back? Would you still sell it?

How much will you take for it? (let them answer)

I saw you had it on the market, why do you think it didn’t it sell? (let them answer)

I have been doing some research, I believe I know why your old agent didn’t sell it. How soon do you want to get rid of this place? (let them answer)

Confirm information you see in MLS – example

So this home is a 3 bedroom 2 bath with a garage?
It has a new roof?
It is on a half of an acre?

Fantastic!

Will you be home this afternoon (or tomorrow, you state the time always)? (yes)

I am going to be in your area, can I stop by at 4pm? (ok) (try to set an appointment asap, other agents are calling)

I want to send you some information about me, so you know who will be stopping by your house? What is your email address? (send them your pre-listing package asap)

Confirm Your appointment and show up early!!

**End of Script**

Expired Listing Script

Hey Mr. Seller, This is (your name) with (Realty Company). Do you still want to sell your house at (Address)? (yes)

How much will you take for it? (let them answer)

I saw you had it on the market, why do you think it didn’t it sell? (let them answer)

I have been doing some research, I believe I know why your old agent didn’t sell it. How soon do you want to get rid of this place? (let them answer)

Confirm information you see in MLS – example

So this home is a 3 bedroom 2 bath with a garage?
It has a new roof?
It is on a half of an acre?

Fantastic!

Will you be home this afternoon (or tomorrow, you state the time always)? (yes)

I am going to be in your area, can I stop by at 4pm? (ok) (try to set an appointment asap, other agents are calling)

I want to send you some information about me, so you know who will be stopping by your house? What is your email address? (send them your pre-listing package asap)

Confirm Your appointment and show up early!!

**End of Script**

You are the (insert number) agent to call me today!!! (expired) 

Typically, these sellers have not had near as many calls as they claim. When you go from getting 2 calls a day to getting 10 in the same day it just feels like a lot.

We really need to focus our call on “selling” their house, not “listing” their house. 

Seller: You are the 30th agent to call me today!!

Agent: Wow that is a lot!! Have you really had 30 call?

Seller: Yes

Agent: They all were asking you to let them list your house? (let them answer)

Seller: Yes

Agent: I am not calling you to talk about listing your house. (oh)

I am calling you about selling your house, are you still interested in selling your house?

(continue with your original script)

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Where were you when our home was listed before? (expired)

Expired sellers don’t understand sometimes that there are thousands of homes on our local MLS and typically their agent didn’t do anything to make their home stand out. Sometimes they just had bad pictures, a bad description and never answered their phone. Sometimes its just the home didn’t sell, it was priced well, just bad timing. 

This is the script I would use. 

Mr/Mrs seller

That is a great question. I look on MLS dailey at all of the homes on the market. Plus I talk to a lot of agents. Your previous agent, didn’t let me know about your home.

I am looking at it right now online. Do you still want to sell it?

I can tell you exactly why it didn’t sell. (let them answer)

(set appointment)

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